In a world where everyone is watching, there is a heightened awareness that companies are expected to do more than create a product or service. Around the world, many corporate companies utilize corporate social responsibility practices to give back to the community and leave an impact. Social responsibility means prioritizing the big P’s: people, planet […]

One of the best things you can do to gain visibility, authority and growth is getting media mentions. It’s achievable but it won’t fall in your lap either, you have to work for it and be intentional. I was speaking with several writers for large publications and we were chatting about the biggest mistakes they […]

It’s no surprise that the impact of a global pandemic has shift the economy as we know it. There simply has never been something like this in history, and even our parents and grandparents haven’t lived through something like this. Many businesses have had to restructure their revenue plans and that includes their marketing plans. […]

I’ve been featured on Thrive Global and Medium 🎉This has been in the works for a few weeks now, so I’m thrilled to be able to share it with my audience.Here are the five things you can do to upgrade and re-energize your brand: Perform an Audit of Your Brand Take some time to assess […]

Build it and they will come. Said no one ever.Building a business is so much more than beautiful website and business cards. Am I right?It starts from the foundational branding elements like your website, core values, mission and story coupled with your strategic marketing plan.You have to have a strategy in place in order to […]

Branding yourself on social media is vital to the success of your business and brand. However, with the constant change in algorithms, many people buying their engagement and/or followers, it can be tough to learn how to navigate the waters when building your brand on Instagram. Here are three tips to a consistent Instagram feed: […]