We shared on our Instagram earlier this month about what to expect this year and boy are we excited What started out as a one woman show quickly expanded to a team, global client roster and major media placements and speaking engagements. We believe strongly in building an iconic brand that’s sustainable and that’s reflective […]

Throughout my time in the marketing industry, I’ve witnessed and experienced countless do’s and don’ts when it comes to the client experience. It’s not just the emphasis on customer service, but their experience with your brand from start to finish. After leaving the corporate world in 2020 to pursue my own business full time as […]

No entrepreneur wants to be seen as “just another brand.” No, they want to be the gold standard, the premium choice. Here’s the catch, it doesn’t matter what your product or service is, it is all in the perception of luxury that surrounds your brand. Without it, you could have a great product but the […]

So what exactly is brand affinity? I was having a conversation with a friend recently and they asked how I measured brand affinity and loyalty in the corporate world. I realized that brand affinity is something we don’t talk about enough in the online space, so let’s get it out there. Brand affinity is the […]

I’ve been featured on Thrive Global and Medium 🎉This has been in the works for a few weeks now, so I’m thrilled to be able to share it with my audience.Here are the five things you can do to upgrade and re-energize your brand: Perform an Audit of Your Brand Take some time to assess […]

Build it and they will come. Said no one ever.Building a business is so much more than beautiful website and business cards. Am I right?It starts from the foundational branding elements like your website, core values, mission and story coupled with your strategic marketing plan.You have to have a strategy in place in order to […]