Throughout my time in the marketing and PR industry, I’ve witnessed and experienced countless do’s and don’ts when it comes to client experience. It’s not just the emphasis of customer service, but their experience with your brand from start to finish.
After leaving the corporate world in 2020 to pursue my own business full time as an entrepreneur I knew the first thing I wanted to develop was an in depth strategy to create brand excellence that would set me apart.
Cue White Glove Service.
White Glove Service is something that’s deeply rooted in the HN Brand and something that’s reinforced in my team culture and clients. It’s not just in a beautiful welcome gift, customer service tactics or when your container ends. It’s part of the full experience.
If you’re a course creator, consultant, product based business or even brick and mortar based business White Glove Service is something you can implement into your brand without having to payout a high investment.
So why is it important to have White Glove Service?
It will position your business as a luxury brand.
No entrepreneur wants to be seen as “just another brand.” If you’re looking to position your business as a luxury brand white glove service has to be a part of your business model. This means you are providing your clients with high quality customer service experience. This can be executed through creating an in depth outline for what you’re offering, (think coaching session, masterclass or consulting services) personalizing client communication instead of sending something general, and doing client check ins often.
I’ve found some of these to be really valuable in my own brand’s model. It not only allows my team to have a seamless experience for our clients, but it shows that we are taking care of them differently. Knowing exactly how they’re feeling throughout the process is key for having a positive client experience.
White Glove Service offers a high return on investment.
One great perk of White Glove Service is it deepens customer trust and loyalty. I’ve witnessed a lot of businesses only focusing on client acquisition and lead growth. While that is important for the growth of your business, if you’re only focusing on leads you’re not opening your doors to the opportunity of customer retention.
A high return on investment involved building that customer trust, they know you, how your business is run, what works and ultimately what will cause them to stay or go. One of the biggest goals a business owner needs to consider is if they care about customer loyalty. If you care about keeping your clients invested in the long term, developing that client experience strategy will be the driving force for their long term success and loyalty.
You’re implementing a high standard of service, which will set you apart.
Giving attention to detail is everything. As I mentioned earlier a lot of businesses only focus on that lead generation, the client’s investment in your business. However it’s important to flip that mindset. From the moment your client signs on you need to invest in them and in their experience with your brand!
Knowing their business from the inside out not only helps with developing a strategy for them, it shows that you genuinely care about the well being of their business and especially them as entrepreneurs.
This will set you apart.
Clients are not the only ones investing here, you are investing in them too. Your time, energy, money – it all ties into the White Glove Service that will set you apart from others in the industry.
Providing clients with a luxury level of service through White Glove Service can ultimately be the make or break of your business. Whether you’re a high ticket business or just getting started White Glove Service is the tool that will level up your business to that luxury standard, giving your business the ability to stand up above the rest.
At the end of the month I’m doing a Masterclass all on White Glove Service. Click here to join the waitlist.