Elevating Your Luxury Brand in 2022

We shared on our Instagram earlier this month about what to expect this year and boy are we excited

What started out as a one woman show quickly expanded to a team, global client roster and major media placements and speaking engagements.

We believe strongly in building an iconic brand that’s sustainable and that’s reflective of YOU.  

Your brand is a living and breathing ecosystem of visuals and verbals that create an emotion and an experience to your audience. Creating a brand is a beautiful process and one that takes empathy and heart. 

As you grow, your brand grows.

When we become more secure in our offers, ideal customer and overall confidence, (yes, that’s an important one) we know how to best go about our business rebrand to continue that growth and expansion. 

Tip #1: Assess and Audit Your Brand

A vital step to take even before you begin the rebranding process is to do a brand audit. A brand audit is a process of evaluating your brand’s position in the marketplace. Your brand audit will help you assess what fits with your business and what does not. 

Once your audit is complete, then you can assess whether or not you need a refresh of your existing brand.

Tip #2: Visualize Your New Identity

Once you’ve completed your brand audit and are ready to begin the rebranding process, the next step is to visualize your new brand identity. Your brand identity is made up of the powerful imagery and strong magnetic messaging that connects you to your ideal client. 

The foundation lies within how you want people to feel when they interact with your brand.

The sensory connection points and emotions are how people are ultimately attracted to your brand – not just the pretty brand imagery.

Think about the trajectory of your brand 5-10 years from now, not just within the short term. Trend focused brands will naturally evolve or shift but timeless brands built on rooted brand strategy and principles will last a lifetime.

Need more support? Consult with a brand strategist or read more information below on resources and tools to support. Your visuals in conjunction with your brand messaging is what allows you to stand out within a saturated message. 

Overall, your new identity is a representation of YOU.

Tip #3: Creative a Timeline

Create a timeline and remember bespoke and luxury brands aren’t built overnight and they take time to build.

You want to illustrate that narrative of why your brand is shifting and evolving and bring your audience in for the ride. There’s nothing worse than launching something out of the blue with no prior notice or “lead up”. 

And lastly, give yourself grace. 

Being a founder of a company takes a lot of wok physically and mentally and expanding and evolving your brand is an evolvement of you as well. 

Give yourself grace and trust the process.

If you’re looking to take your business to the next level through a complete brand elevation, then you may want to learn more about our signature program The Brand Authority Accelerator. 

The Brand Authority Accelerator will help you master the strategies to elevate your image, enhance your reputation, and expand your income as an in-demand agency owner and consultant by streamlining your message, raising the standards and mapping a profitable media plan. Click here to learn more about our signature program and submit your application.