Elevate Your Image | Enhance Your Reputation | Expand Your Income
You’ve bootstrapped. You’ve gotten clients, developed your initial product suite.
Heck, maybe you even set up a simple website to get you going or better yet maybe you have a decently engaged following on social media and pretty consistent clients coming in the pipeline.
You’re looking to elevate your brand to attract your DREAM clients. You know, the ones who don’t question your rates.
You want to position yourself as a leader in your space, the existing industry is quite saturated.
You want to gain media mentions and coverage so you can build yourself as the authority.
You’re craving clarity and organization in your overall marketing plan and aren’t sure how to integrate PR into the mix
You’re a five figure or striving to be a five figure a month business and are struggling with the time to do it all, so you’ve given up on trying to Google.
You see all of these entrepreneurs getting press mentions and gaining authority by implementing it into their marketing plan and you feel like you don’t have the experience or background to get featured
You also see the high ticket prices that come with PR retainers and aren’t sure your business is ready for that either
I saw a gap in the market between done for you agency PR services and people wanting to learn how to elevate their brands to attract their dream clientele and land large PR opportunities which is why I created this exclusive 12 Week mastermind hybrid (combo of teaching and hot seat coaching).
Over 12 weeks you will receive weekly calls, hear from guest experts and access to a private Facebook Group all while learning how to position your brand for profit through using PR and Media.
As a member of the Brand Authority Accelerator you will have direct access in learning from Hannah, a marketing specialist, plus access to all of her resources: Library of pitch templates, PR tools and resources, “How-Tos”, Media Hit list, Media Kit Templates Trackers so you can develop your custom PR plan that aligns with your business and that will attract your ideal client.
Setting goals and vision planning
Your positioning within the market and your messaging
Visual brand aesthetics
Business Planning + Funnel Strategy
Marketing plan 2020/2021
How to craft a PR plan that aligns with your overall marketing plan
Pitching 101
Crafting your unique story + pitch angles
Developing a media kit and press page
Building a media list
Setting up workflows and structuring your PR plan to align with your schedule
Brand and Influencer collaborations
How to build a snowball effect with your PR plan and position yourself as the authority
Implementing and executing on all of the pieces with ease
With extensive experience in marketing, branding and PR — managing multi million dollar marketing budgets, leading a team and working with household tastemaker names. I came from the world where it was up to me to plan the entire marketing plan, which ranged from:
1. Paid search (SEM)
2. Digital campaigns like Pandora, Hulu, and/or OTT. I planned and negotiated the media buys for my region.
3. Direct Mail
4. Email
5. Trade business
6. Events
7. Showroom renovations + securing new locations
8. All influencer and PR partnerships
9. All print buys, which includes multi six figure media buys per outlet
all that I was underwriting $525,000,000 worth of
commercial real estate assets and when I wasn’t putting together development and investment models, I was marketing and selling those assets.
(Think Wolf of Wall Street environment)
When I started this business I noticed the same core goals and outcomes were the same — the only difference was that these entrepreneurs and small brands didn’t have millions of dollars to spend on marketing.
I also realized that in the existing online marketplace, there was a gap between Publicity Consultants and Marketing and Brand Consultants. One never crossed the other — and that’s where my Marketing Trio comes in and that’s why I created the Brand Authority Accelerator.
The Brand Authority Accelerator was created to help ambitious entrepreneurs position themselves as the authority, gain more visibility on their brand, attract their DREAM clients who don’t question your rates, and gain more reach.
all that I was underwriting
525,000,000 worth of commercial real estate assets and when I wasn’t putting together development and investment models, I was marketing and selling those assets.
(Think Wolf of Wall Street environment)
When I started this business I noticed the same core goals and outcomes were the same — the only difference was that these entrepreneurs and small brands didn’t have millions of dollars to spend on marketing.
I also realized that in the existing online marketplace, there was a gap between Publicity Coaches and Marketing and Brand Coaches. One never crossed the other — and that’s where my Marketing Trio comes in and that’s why I created the Brand Authority Accelerator.
The Brand Authority Accelerator was created to help ambitious entrepreneurs position themselves as the authority, gain more visibility on their brand, attract their DREAM clients who don’t question your rates, and gain more reach.
You’ve built a profitable business, you’re clear on your ideal client but you’re looking to uplevel your brand and position yourself as the go to person in your industry.
You know you’re lacking organization in your marketing plan. You’ve gotten great success so far but need to organize and streamline your marketing and PR efforts to have a cohesive and comprehensive approach.
You want to be able to pitch yourself to the media with confidence and be able to pitch TV outlets, print and digital publications and podcasts with ease.
You want a clear strategy and method to elevate and scale your business and position yourself as the leader in your space.
You want to gain more exposure to your brand so you can generate visibility and reach and help sellout future products and services.