No entrepreneur wants to be seen as “just another brand.” No, they want to be the gold standard, the premium choice. Here’s the catch, it doesn’t matter what your product or service is, it is all in the perception of luxury that surrounds your brand. Without it, you could have a great product but the […]

So what exactly is brand affinity? I was having a conversation with a friend recently and they asked how I measured brand affinity and loyalty in the corporate world. I realized that brand affinity is something we don’t talk about enough in the online space, so let’s get it out there. Brand affinity is the […]

There’s a distinct difference when marketing and selling premium goods vs. mass market goods. Coming from the corporate world of luxury goods this has always been at the top of my mind.  Now as a coach and agency owner, most of my clients would identify themselves as a premium or luxury brand. BUT what does […]