Tips on Building a Profitable Brand During COVID-19

Over the last nine months of full-time entrepreneurship, I have multiplied my corporate salary, grown a team, been able to help countless people grow and scale their businesses through marketing, branding and public relations. If you told me a year ago I would’ve accomplished all this, I would’ve laughed.

While I feel grateful for how everything has turned out, as any entrepreneur knows, success is never easy or guaranteed. I’m here to tell you that the hustle period is temporary, but it is important to help get your momentum going. Here are a few ways on how to go about it … 

Show Up & Give 100%

Whether you’re in the digital space or you own a brick-and-mortar store, your reputation is everything. Even when you are active in your dream role, reality always comes rushing in. 

We all have difficult clients or customers and, yes, sometimes it’s OK to accept that you don’t work well together and end that relationship. However, you should always try to make sure that when people end their time with you, it would be impossible for them to have something negative to say about you and your services. Showing up and giving one hundred percent will set you apart no matter who you’re serving.

Give knowledge away and tell your story.

Sharing your knowledge via social media or in articles helps you build authority and credibility in your niche. There are so many easy ways to pass knowledge to followers and prospective clients. Tell your story, share tips and tricks, offer advice free of charge and show up in an authentic way for your virtual community. Stories sell, so share them over and over again.

Be unapologetic.

Imposter syndrome is one of the most common feelings in the early stages of entrepreneurship. When you don’t seem confident in your service or product, people are likely to pick up on that. The way you sell yourself and the way you talk about what you do should be a reflection of how you want the recipient to feel about their experience with you.

Ask for help.

In my opinion, this is the most important aspect of entrepreneurship. The type of support you’ll need will depend on the specifics of your business, but the best thing to do is to sit down and think about your hours in a day. How many of those are spent doing things that you really don’t want to be doing or can’t do well?

Success as an entrepreneur is not a straight line, and what we see on the outside is not always how it looks when you’re in it. Don’t compare yourself to someone else’s story. I promise you, behind the big wallets, big houses and luxe photoshoots is someone who had a day when they wanted to quit or who maxed out their credit cards trying to make it. We all have a story, and there is more than enough room for all of us to build the businesses we’ve dreamed of. 

To read the rest of this Forbes article or articles that I publish, click here.